Budgets + Schedules
The clarity which comes from defining other planning items allows for accurate and solid budget and schedule development. Not all variables can be fully nailed down in the planning phase, but Show+Tell can help you understand the choices for the obvious and hidden costs that are part of a digital signage project. The accuracy of these estimates set the stage for eliminating surprises and making your project a big win for your company.
With your team, Show+Tell develops a detailed plan that describes the types and mix of content that appears on your displays – a “Digital Signage Content Strategy”. Typically it describes the combination of Branding, News, Weather, Art as well as Advertising. The plan also describes how long each spot should be, how long is the Program Loop (how many spots play before it repeats), if there are different Program Loops at different times of the day or weekend (called dayparting), and if there are opportunities for longer segments of sponsored content. Getting these details right is one key to success and Show+Tell has lots of insight to the right way to go about it.
Show+Tell uses industry proven practices to help detail and specify exactly what functionality is needed to make your vision a reality – this comprehensive document, called a “Digital Sign Functional Specification”, is the first step in the technical design process. It’s kind of like the first step of designing a house; describing how many bedrooms and bathrooms there are and what shape the pool should be.
The best Digital Sign system is functionally flexible and a place your message will want to live for years to come.
Storyboards + Design Templates
A picture is worth a thousand words, and when it comes to the content on your display, those pictures better be awesome. To make that happen, Show+Tell develops ideas, concepts, storyboards, and animations that make your message come to life and create impact.
We create a visual foundation, a creative “bible” of guidelines which detail all the rules, fonts, colors, motion and other components which gives your network a distinct visual personality consistent with your brand. Also, our design team creates digital sign templates so that you continue to have custom, powerful messaging without needing to re-design the content over and over again. Your brand is safe and protected, while your team keeps the content fresh and relevant. Beautiful.
Visual Renderings / Mockups
Show+Tell creates 3D images, digital sign renderings and video which show off the design and excitement of your new display. In order to best evaluate the image quality of the new display, we use sophisticated techniques to pre-visualize animations so that what you see is as accurate as possible for the resolution, size, brightness and viewing distance of your display. In some cases, samples and comparisons are necessary to determine the best display for the project.
We facilitate product demonstrations and viewing of similar displays in the real world.
Workflow Operations Plan
To complete a successful Digital Signage strategy, it is important to plan ahead and determine how many people it takes to operate, update, and maintain the system. An efficient operations team has a clear playbook to define content development, approvals, management roles, and technical support resources. Larger organizations require a “Digital Sign Workflow Operations Plan” so everyone knows what role they play in the success of the project.