EXPRESS Times Square L.E.D. Display
F.A.Q. / Content Production Guide
The EXPRESS Digital Network is a series of seven L.E.D. displays rising sixteen stories tall – over 200’ above Times Square. Marking the ‘Crossroads of the World’, the display lies at the intersection of 46th Street and Seventh Avenue in New York City. At a resolution of 10mm, this Spectacular display totals nearly 8 million pixels providing the highest quality visual display. Advertisers have four main screens available for creating dramatic creative presentations that may be individually programmed or coordinated for amazing eye-catching visibility.
Frequently Asked Questions
It’s important that your video looks great when it hits Times Square, and we’re here to make the process as efficient and successful as possible. There’s a few things you’ll want to know about getting your awesome content on the EXPRESS Times Square display.
Content Production Guidelines
Final files should be delivered as QuickTime .mov / Apple ProRes 422 / 30fps at the resolutions listed for each display below. An alternative to the Apple ProRes format is .mp4 / H.264 CBR 40Mbps / 30fps
Static creative should be delivered as high quality .jpeg files, also built in the display sizes provided below.
Please remove any black frames at the front or end of the creative. This also applies to ISCI slates and other title frames that are not a part of the final content. Ensure your files are the exact duration they are scheduled to run. For example, a 15 second spot should contain exactly 450 frames. This display can accept file durations of 15, 30, 45 or 60 seconds. File durations of 10 or 20 seconds cannot be accepted. Spot durations longer than 60 seconds are not allowed without prior arrangement.
Use the following naming convention for final delivery: EXDisplayCode_ContentDescription.mov
Please upload your video files to our website. Click here for the web upload form. If you would prefer an FTP login, please contact us and request credentials.
Please email us with any questions about content production and delivery.