M&M’S World® New York City
F.A.Q. / Content Production Guide
M&M’s World in New York is located at 1600 Broadway, just north of Times Square. The exterior L.E.D. displays have a resolution of 12mm, and the interior of the 3-level store has digital signage to help with way finding and advertising M&M’s retail offerings. The exterior L.E.D. facing 7th Avenue is 58 ft x 45 ft, and the other display facing Broadway is 32 ft x 32 ft.
Early communications enable a smooth process. Ensure that Show+Tell is aware of your pending spot delivery. Email contentops@showandtell.com with confirmation of your production contact information, spot name, content delivery date, and expected air date. Lead time for content delivery is 10 business days prior to air date.
CONTENT PRODUCTION NEEDS
Show+Tell can also assist with digital content production. Contact contentops@showandtell.com or call the Content Director at +1.212.489.6100 for more information.
CONTENT PRODUCTION SPECIFICATIONS
PLAYBACK READY
Please provide playback ready files. Remove any black frames at the front, or end of the creative. This also applies to ISCI slates and other title frames that are not a part of the final content the viewing public should see. Lastly, ensure that your spot cuts to exactly the length of time it is scheduled to run. (i.e., A 0:15 sec ad should not have extra frames extending past 0:15 seconds)
7th Avenue Exterior L.E.D.
FILETYPE Uncompressed .avi
**utilize Quicktime Pro for file conversions on Mac or PC, and an alternate option for PC is VirtualDub
RESOLUTION 1152×1504 (wxh) / Square Pixel Aspect Ratio
AUDIO No Audio Output
FRAMES PER SECOND 30
FILE SIZE 2 GB, maximum
**please break long clips into multiple 10-15 second deliverables to keep overall file size down
FINAL FILE NAMING MM_7th_File Description.avi
**Ex: MM_7th_MMs Printer Wall.avi
Broadway Exterior L.E.D.
FILETYPE Uncompressed .avi
RESOLUTION 1152×860 (wxh) / Square Pixel Aspect Ratio
**the actual display dimensions are 800×832 (wxh), but the final creative files MUST be in the 1152×860 (wxh) layout seen on the right-hand-side of this page: 28 pixels of black at the top of the creative, 352 pixels of black on the right
AUDIO No Audio Output
FRAMES PER SECOND 30
FILE SIZE 2 GB, maximum
**please break long clips into multiple 10-15 second deliverables to keep overall file size down
FINAL FILE NAMING MM_Board location_File Description.avi
**Ex: MM_Broadway_MMs Printer Wall.avi
Red Column Interior Displays
FILETYPE Quicktime / H.264 / .mp4
**build the creative in portrait format, 1080×5760 (wxh, image A) and render/deliver final playback files with the creative lying on its right-hand-side (rotate 90° clockwise, image B)
RESOLUTION 1920×1080 (wxh) / Square Pixel Aspect Ratio
AUDIO No Audio Output
FRAMES PER SECOND 30
BITRATE 8 – 12 MBps
FINAL FILE NAMING MM_RCol_File Description_TOP MID or BOT screen.mp4
**MM_RCol_MMs Printer Wall_TOP.mp4
FILE DELIVERY
FTP
Post files to the following FTP server:
FTP address: ftp.showandtell.com
Login: mnmftp
Password: showandtell123
We recommend using an ftp client to avoid delivery issues through a browser. Some free options are Filezilla or Cyberduck.
To download Filezilla for Windows, click HERE and for Mac OSX, click HERE.
To download Cyberduck for Windows, click HERE and for Mac OSX, click HERE.