M&M’s World in New York is located at 1600 Broadway, just north of Times Square. The exterior L.E.D. displays have a resolution of 12mm, and the interior of the 3-level store has digital signage to help with way finding and advertising M&M’s retail offerings.  The exterior L.E.D. facing 7th Avenue is 58 ft x 45 ft, and the other display facing Broadway is 32 ft x 32 ft.

Early communications enable a smooth process. Ensure that Show+Tell is aware of your pending spot delivery. Email contentops@showandtell.com with confirmation of your production contact information, spot name, content delivery date, and expected air date. Lead time for content delivery is 10 business days prior to air date.

 

CONTENT PRODUCTION NEEDS

Show+Tell can also assist with digital content production. Contact contentops@showandtell.com or call the Content Director at +1.212.489.6100 for more information.

 

 

CONTENT PRODUCTION SPECIFICATIONS

 

PLAYBACK READY

Please provide playback ready files.  Remove any black frames at the front, or end of the creative. This also applies to ISCI slates and other title frames that are not a part of the final content the viewing public should see. Lastly, ensure that your spot cuts to exactly the length of time it is scheduled to run. (i.e., A 0:15 sec ad should not have extra frames extending past 0:15 seconds)

 

 

7th Avenue Exterior L.E.D.

 

FILETYPE          Uncompressed .avi 

**utilize Quicktime Pro for file conversions on Mac or PC, and an alternate option for PC is VirtualDub

RESOLUTION          1152×1504 (wxh) / Square Pixel Aspect Ratio

AUDIO          No Audio Output

FRAMES PER SECOND          30

FILE SIZE          2 GB, maximum 

**please break long clips into multiple 10-15 second deliverables to keep overall file size down

FINAL FILE NAMING          MM_7th_File Description.avi 

**Ex: MM_7th_MMs Printer Wall.avi

 

 

Broadway Exterior L.E.D.

 

FILETYPE          Uncompressed .avi 

RESOLUTION          1152×860 (wxh) / Square Pixel Aspect Ratio

AUDIO          No Audio Output

FRAMES PER SECOND          30

FILE SIZE          2 GB, maximum 

**please break long clips into multiple 10-15 second deliverables to keep overall file size down

FINAL FILE NAMING          MM_Board location_File Description.avi 

**Ex: MM_Broadway_MMs Printer Wall.avi

 

 

Red Column Interior Displays

 

FILETYPE          Quicktime / H.264 / .mp4

**build the creative in portrait format, 1080×5760 (wxh, image A) and render/deliver final playback files with the creative lying on its right-hand-side (rotate 90° clockwise, image B)

RESOLUTION          1920×1080 (wxh) / Square Pixel Aspect Ratio 

AUDIO          No Audio Output

FRAMES PER SECOND          30

BITRATE          8 – 12 MBps

FINAL FILE NAMING          MM_RCol_File Description_TOP MID or BOT screen.mp4 

**MM_RCol_MMs Printer Wall_TOP.mp4

 

 

FILE DELIVERY

FTP

Post files to the following FTP server:

    FTP address:       ftp.showandtell.com

        Login:        mnmftp

Password:        showandtell123

We recommend using an ftp client to avoid delivery issues through a browser. Some free options are Filezilla or Cyberduck.

To download Filezilla for Windows, click HERE and for Mac OSX, click HERE.

To download Cyberduck for Windows, click HERE and for Mac OSX, click HERE.