Dreamworks Times Square

Times Square, New York

As part of their marketing strategy Dreamworks uses 2 of the largest LED displays in Times Square to promote their films. At 23 stories and encompassing 13 separate LED screens, the Reuters sign is one of the anchor screens on the south end of the Square. Anchoring the other side is the NASDAQ LED display, which is one of the largest curvilinear LED displays in the world. Show+Tell customizes Dreamworks trailers for each of these signs to reach the hundreds of thousand visitors in Times Square each day.