Santa Monica Place – Macerich
Santa Monica, California
Santa Monica Place added a high resolution, 60’ wide, 30’ high display to their shopping centre. This retail location is centrally positioned in a high-traffic shopping, dining, and entertainment district that is steps away from the beach and Santa Monica pier. In order to make the LED display a source of entertainment, aesthetic beauty, and information, Show+Tell was asked to provide a content package that included:
- An integrated art program to display curated works of beautiful and inspiring motion video art to the guests and local Santa Monica residents.
- Branded elements, such as logo treatments, bumpers, and transitional pieces that will reinforce the brand’s commitment to provide luxury and chicness.
- Artistic motion graphic pieces that utilize high-end fashion, beauty and beach imagery in beautiful kaleidoscopic patterns. These pieces were so well received that it was requested to format them for additional Macerich properties across the US.