Victory Park

Dallas, Texas

Victory Park features luxury retail shops, restaurants, offices, a hotel, and a broadcast studio, all located adjacent to the American Airlines Arena. The centerpiece is the Victory Media Network (VMN), a dramatic multimedia installation that merges technology, media and architecture.

The VMN features 11 large LED video screens integrated into the buildings that form a plaza. Eight of these screens (four on each side of the plaza) move along 200-foot-long horizontal tracks, allowing for a variety of screen configurations and creative possibilities. When combined in sets of four, these screens create a 31′ x 53′ “super screen” with HD resolution.¬†Screens show a mix of media, art, advertising, live events, sports, and movies for everyone to enjoy.