Bucherer Time Machine

New York, New York

Tourneau, the largest luxury watch retailer in the USA, recently redesigned and rebranded their flagship location in New York City as the Bucherer Time Machine. This is a haven for watch lovers, selling over 40 different brands, including all the heavy hitters: Rolex, Patek Philippe, Cartier, Panerai, Omega, IWC and its’ own brand, Carl F Bucherer, named after the company founder.

SHOW+TELL was the creative, technology and operations partner for all the installed AV. Our team engineered, installed and programmed all the video displays & projection systems, audio system, and control system. Additionally we shot and produced original video content and designed and developed a custom application to show watch faces with sweeping hands displaying the time. 

The installation features an array of twelve 86” LCD displays on the main floor; a four-screen video wall in the service area; a rear projection system for displaying watch faces and video content above the store entrance; a twelve-zone audio system with invisible interior speakers and exterior speakers; and a Crestron control system with a custom user interface to manage all the AV systems.