Bucherer Time Machine

Tourneau, the largest luxury watch retailer in the USA, recently redesigned and rebranded their flagship location in New York City as the Bucherer Time Machine. This is a haven for watch lovers, selling over 40 different brands, including all the heavy hitters: Rolex, Patek Philippe, Cartier, Panerai, Omega, IWC and its’ own brand, Carl F Bucherer, named after the company founder.

SHOW+TELL was the creative, technology and operations partner for all the installed AV. Our team engineered, installed and programmed all the video displays & projection systems, audio system, and control system. Additionally we shot and produced original video content and designed and developed a custom application to show watch faces with sweeping hands displaying the time. 

The installation features an array of twelve 86” LCD displays on the main floor; a four-screen video wall in the service area; a rear projection system for displaying watch faces and video content above the store entrance; a twelve-zone audio system with invisible interior speakers and exterior speakers; and a Crestron control system with a custom user interface to manage all the AV systems.